4Racing Partners with Total Performance Data to Launch Advanced Race Tracking Technology and In-Running Betting
Johannesburg, South Africa — 4Racing is pleased to formally announce the partnership of cutting-edge GPS tracking and In-Running odds technology across 4Racing’s racecourses, following the awarding of a landmark contract to Total Performance Data (TPD) – the global leader in live horse racing data solutions.
This strategic partnership sees TPD’s technology now fully operational at 4Racing’s Turffontein, Vaal and Fairview racecourses, delivering real-time race tracking, sectional timing, and enhanced live data overlays to benefit punters, trainers, owners, broadcasters, and racing fans alike.
By partnering with TPD, 4Racing joins an international network of world-class racecourses including Ascot, Churchill Downs, and Meydan – which all utilise TPD’s performance data to enhance their racing product.
“We’re thrilled to bring our technology to South Africa through this partnership with 4Racing,” said Adam Moore, Director of Racing Partnerships at TPD. “Their commitment to innovation makes them a natural fit for our solutions, and we’re excited to see the benefits already being realised on race days.”
This development represents a significant advancement for the South African racing industry, reinforcing 4Racing’s commitment to innovation and improving the overall racing and wagering experience through data-driven enhancements.
More importantly, it has paved the way for the launch of In-running betting at Turffontein, Vaal and Fairview racecourses for the local market.
4Racing CEO Patrick Duff commented, “It’s been a pleasure to work with TPD over the past year in transitioning our racecourses’ sectional timing systems to sit on their technology stack. The increased reliability and accuracy has enabled us to generate both advanced sectional timing data and unlock a new revenue stream for 4Racing in the form of offering in-running betting, a first for South Africa.
The initial results achieved through the launch of our in-running betting in the UK, through Entain’s fixed odds betting operators Ladbrokes and Coral, are encouraging and we are excited to launch this in the South African market next month and offering it to all our fixed odds business partners.”
This innovative product will give punters the opportunity to place bets during the race itself, providing a dynamic and immersive betting experience and comes on the back of a solid year of testing and implementing the technology into our existing offering.
The In-Running prices are generated by TPD’s advanced AI algorithm and leverages real-time data collected from GPS tracking devices embedded in each runner’s saddle cloth. The cutting-edge technology allows odds to update continuously as the race unfolds, offering fans an exciting new way to engage with the sport and represents a significant step forward in the modernization of South African horse racing.
Jake Swinburn, Sales Executive at TPD, commented: "We are thrilled to launch this product with 4Racing and to continue strengthening our partnership. It’s exciting to think about how fans will engage with racing at these three iconic venues. With prestigious fixtures such as The Championships and the Gr1 Betway Summer Cup, we hope this innovation will attract even greater global attention to South African racing.”
Both 4Racing and TPD are committed to delivering more interactive and engaging experiences for racing fans and bettors alike and as we continue to modernise our offering, 4Racing is proud to be at the forefront of technological advancement in South African horse racing.
About Total Performance Data (TPD)
Total Performance Data (TPD) is the global leader in live horse racing data. Using GPS tracking technology, TPD delivers live and post-race performance data including sectional times, stride metrics and in-running odds from 150 racecourses in 16 countries to broadcasters, bookmakers, analysts and racing professionals worldwide. TPD’s data powers betting markets, leading performance analysis and next-generation fan engagement.
For more information, contact info@totalperformancedata.com.
ENDS.
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About 4Racing
4Racing is South Africa’s largest horse racing operator, responsible for the management of Turffontein, Vaal and Fairview racecourses, and operates the national TAB totalisator network, the country’s oldest and most extensive tote betting system. www.tab.co.za
For media enquiries, please contact:
Robyn Louw
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