dISCOVER SPORT SIGNS PARTNERSHIP DEAL WITH 4RACING

DISCOVER SPORT®- 4RACING JOINT MEDIA RELEASE

Johannesburg, South Africa - Discover Sport®, the dedicated social media platform for sport, today announced a partnership with 4Racing, the South African horse racing operator committed to revitalising and modernising the industry.

The agreement will officially launch at the 2025 Betway Summer Cup taking place at Turffontein Racecourse on Saturday, 29 November.

Through its sponsorship, Discover Sport® has supported upgrades to broadcast and racing infrastructure, including the construction of a new permanent TV studio in the Turffontein parade ring, which will be operational for the first time at the Summer Cup. Discover Sport® will also provide branded distance markers at Turffontein, Vaal and Fairview Racecourses, contribute to technology enhancements to 4Racing’s augmented reality virtual broadcast graphics, and extend its patent-pending ByteBucks™ rewards system to support 4Racing’s Grooms Initiative.

From 2026, ByteBucks™ rewards will be awarded to the groom of the “Best Presented Horse” in each race, as judged by 4Racing’s broadcast team. ByteBucks can be redeemed via a range of global partners across telecommunications, gaming platforms, e-commerce and digital voucher networks.

As part of the deal, 4Racing’s race highlights and social content will be showcased to new audiences on the Discover Sport platform.

“Stephen Watson and his team have been a central part of the 4Racing journey, redefining our racing broadcast product and driving our digital transformation,” said Patrick Duff, CEO of 4Racing. “The Discover Sport sponsorship deepens our partnership built on innovation and shared vision, and will help us to develop new opportunities, remain relevant and continue to broaden our audience locally and internationally.”

Empowering the sport and its storytellers

“We are delighted to partner with 4Racing and support the enhancement of their broadcast assets, infrastructure and production technologies,” said Stephen Watson, Founder of Discover Sport®.

“Our sister company, Discover Digital, has worked closely with 4Racing over the past few years to elevate their broadcast and digital capabilities, driving audience growth and enabling long-term rights deals. It is a privilege to continue this journey through Discover Sport®, investing back into horseracing and helping unlock the full value of its content, especially as consumption shifts from traditional broadcast to OTT and social-first formats.”

Championing human stories in racing

“Short-form 9:16 content now dominates media consumption — whether user-generated or professionally produced,” Watson continued.

“In racing, stories need to be told from every perspective — from athletes and fans to the grooms who care for the horses day and night. Their celebrations, passion and personal journeys are often shared informally on mobile platforms but go unnoticed by mainstream social algorithms. Discover Sport® aims to shine a light on these voices, enhancing visibility while still catering for archives, highlights and comprehensive racing coverage.”

ENDS

About Discover Sport®

Founded in 2025, Discover Sport® is a purpose-driven social media platform built exclusively for sport. It provides every athlete, fan and federation with their own digital stage — enabling live streaming, storytelling and engagement across all levels of sport, from grassroots to global. Combining user-generated and professional content, scouting tools, and its patent-pending ByteBucks™ rewards system, Discover Sport™ connects the world of sport through access, visibility and opportunity.

Available free on iOS, Android and web: www.discoversport.com

About 4Racing

4Racing is South Africa’s largest horse racing operator, responsible for the management of Turffontein, Vaal and Fairview racecourses, and operates the national TAB totalisator network, the country’s oldest and most extensive tote betting system. www.tab.co.za

Jointly issued by DISCOVER SPORT® & 4Racing

Enquiries:

Duane Heath
Communications
+27 (0) 67 570 6256
media@discoversport.com

Robyn Louw
4Racing PR & Communications
E: RobynL@4Racing.com
C: +27 (0) 79 394 3088