JOINT MEDIA RELEASE
Johannesburg, South Africa – 4Racing and MoreCorp enter into Memorandum of Understanding to explore business synergies
4Racing, South Africa’s largest horse-racing operator and licensed totalisator betting business, and MoreCorp, South Africa’s leading golf and cycling retail and digital group, have agreed to explore synergistic opportunities between their respective businesses.
The parties have established a task team to unpack the potential business opportunities that exist across their respective properties, sporting disciplines, retail networks and digital eco-systems. This includes potential pool betting products for golf, leveraging 4Racing’s heritage, regulatory infrastructure and national TAB footprint with MoreCorp’s unmatched scale and influence within the South African golf ecosystem through their MoreGolf division.
MoreCorp’s multichannel golf business, MoreGolf, has the largest national golf retail presence through The Pro Shop stores, complemented by world-class practice and play facilities, including the World of Golf and various leisure park destinations. Through these retail and on-course touchpoints, MoreGolf engages millions of golfers annually and leverages long-standing partnerships with global equipment brands, suppliers, coaches and golf venues. This ecosystem enables a powerful pathway to educate, activate and grow new products and services to golf’s existing customer base.
4Racing, through its ownership and operation of Turffontein, Vaal and Fairview racecourses and its national totalisator network, including its licensed TAB betting platform and retail outlets and the national online tote website www.tab.co.za which offers established pool betting products across horse racing, soccer and rugby, is well positioned to consider adding golf pool betting in the future.
Public Launch Activation at the 2025 Betway Summer Cup
Preliminary data highlights that there is a significant overlap and participation between the two sports’ stakeholders and patrons. To leverage this, the parties will begin a series of joint activations starting with this weekend’s 2025 Betway Summer Cup.
As part of the race-day entertainment programme, a 100ft (30m) Putting Challenge will be hosted on course and is open to all spectators.
Prizes include:
The Putting Challenge marks the first public touchpoint of this joint initiative, combining TAB’s longstanding brand presence in mainstream sports betting with MoreCorp’s dominant position in the golf sector and will extend to other events and golf days in due course.
A Timely Launch Aligned With South Africa’s Major Golf Season
The announcement comes as South Africa enters its premier summer golf season featuring a series of internationally recognised tournaments, including:
Executive Quotes
Patrick Duff, Chief Executive Officer, 4Racing, said:
“4Racing is looking forward to partnering with Morecorp to provide a new, fun, enjoyable activity for our guests and adding to the year-end festivities at the Betway Summer Cup. We are excited to work with South Africa’s leading Golf business to unlock new stakeholder engagement opportunities and potential products. The partnership brings together the skills of both parties in a natural progression for both entities and their customers. This initiative dovetails with 4Racing’s strategy to host more products on the TAB site to deliver a complete product set for our customers going forward.”
Darryl Egdes, Chief Executive Officer MoreCorp, added:
“Our vision with 4Racing is an exciting one as it represents an opportunity to further engage with our golfing community. It gives golfers a reason to follow events, having keener interest in the outcome and promotes participation and viewership.”
Ends.
About 4Racing
4Racing is South Africa’s largest horse racing operator, responsible for the management of Turffontein, Vaal and Fairview racecourses, and operates the national TAB totalisator network, the country’s oldest and most extensive tote betting system. www.tab.co.za
About MoreCorp
MoreCorp is a leading South African sports, leisure and technology group operating across golf, cycling, retail, digital platforms and lifestyle facilities. Its MoreGolf ecosystem includes The Pro Shop, World of Golf and a national footprint of practice, learning and entertainment venues. www.morecorp.co.za
More information contact:
Robyn Louw
Head of PR and Communications
4Racing (Pty) Limited
E: Robyn@4racing.tv
C: 079 3943088